Please note: The algorithm descriptions in English have been automatically translated. Errors may have been introduced in this process. For the original descriptions, go to the Dutch version of the Algorithm Register.

GGD Avatars

We want to use AI avatar videos to target groups of citizens we find difficult to reach (non-native speakers, low-literate, people who have difficulty accessing accurate & reliable information) and improve access to accurate and important municipal information, facilities, and programmes (+acts).

Last change on 19th of December 2024, at 9:27 (CET) | Publication Standard 1.0
Publication category
Impactful algorithms
Impact assessment
IAMA
Status
In use

General information

Theme

Health and Healthcare

Begin date

05-24

End date

02-26

Contact information

algoritmen@amsterdam.nl

Link to publication website

https://www.ggd.amsterdam.nl/jeugd/vaccinaties/bescherm-kind-hpv-bmr-dtp-meningokokken/

Responsible use

Goal and impact

Almost all information from the municipality and the GGD is written and in Dutch. As a result, much important municipal information does not reach target groups who do not speak Dutch and/or are low-literate. We can improve communication if we offer the information in their own language' and not as text but in a video. On the website and in other channels. Research shows that video is the tool with the highest information transfer rate.


To improve information transfer, we did a pilot in the EU project CommuniCity in which informative texts on vaccinations were turned into videos in three languages using AI. In these videos, a human-like avatar pronounces the text. They, can be viewed on the GGD's vaccination page. The first results are promising; the videos are viewed a lot.

  • Easily convey information to non-native and low-literate people. > Better information transfer.
  • Quickly create videos in different languages without high costs.
  • Multifunctional use

Considerations

Field not filled in.

Human intervention

There are 2 human checking moments:

*the translated texts are checked by a communication adviser or translator

*the texts spoken by the avatar are checked by a communications consultant or translator.

Risk management

There is no risk because we do not work with user data.

Elaboration on impact assessments

The Privacy Quick Scan shows that no DPIA is needed.

Impact assessment

Impact Assessment Mensenrechten en Algoritmes (IAMA)

Operations

Data

No customer data is used.

  • Communications provides the data. They provide texts that have been 'manually' checked by a translator.
  • The texts that are spoken have been translated by AI and are spoken by an avatar. An employee of Communications or a translator checks the translations.
  • Vendor uses Synthesia bv D-IDof HeyGen to create avatars.

Technical design

  • Communications provides the data. They provide texts that have been 'manually' checked by a translator. D The texts that are spoken have been translated by AI and are spoken by an avatar. A Communication employee or a translator checks the translations.Vendor uses Synthesia bv D-IDof HeyGen to create avatars.

External provider

XS2AUDIO B.V.