Canva Magic Studio

Municipality of De Bilt

Canva is used within the organisation to create visual communications such as presentations, infographics, social media messages, posters and other communication materials. At the same time, the municipality wants to use it to connect with target groups that have barriers to reading this information.

Last change on 11th of March 2026, at 11:45 (CET) | Publication Standard 1.0

• Publication category: Other algorithms
• Impact assessment: Field not filled in.
• Status: In use

General information

Theme

Organisation and business operations

Begin date

01-2025

Contact information

[e-mail]

Link to publication website

https://www.debilt.nl/bestuur-en-organisatie/organisatie/privacy-en-algoritmes/algoritmeregister

Responsible use

Goal and impact

Canva Magic Studio is used within the municipality to support employees in creating visual communication materials quickly and efficiently. Using AI functionalities, texts, images and designs can be generated or adapted automatically, allowing communication materials to be created faster.

The aim of the deployment is to improve the quality, clarity and accessibility of municipal communications. Employees can more easily create presentations, infographics, social media messages, posters, news items and other visual expressions that are understandable and attractive to residents, entrepreneurs and other target groups.

Citizens come into contact with Canva Magic Studio indirectly through the communication tools published by the municipality. Examples include posts on social media, information on the municipal website, digital newsletters, flyers, posters or presentations during meetings. The AI functionalities help shape these communications, but citizens do not interact directly with the system itself.

Considerations

Canva's built-in safety and security measures protect data during design. When using Canva, the extent to which AI functionalities are made available to employees is deliberately considered. Administrators can determine which team members have access to AI-driven features, so that usage remains manageable and in line with the needs of the organisation.

They can also set whether and in what way Canva is allowed to use data for content analysis and machine learning. By carefully managing these settings, the organisation maintains control over the use of data and the use of AI functionalities can be aligned with privacy, security and policy frameworks.

Human intervention

The use of Canva Magic Studio is supportive. Employees remain responsible for the content and always check the generated texts and images before they are published. This ensures that communication remains correct, reliable and appropriate to the municipality's role.

Risk management

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Legal basis

The European AI Regulation forms the basis of municipal policy around the responsible development and deployment of AI and algorithms. It aims to ensure that AI systems are safe, work transparently and respect people's fundamental rights. The regulation distinguishes between different levels of risk of AI systems. The higher the risk, the stricter the rules. For generative AI such as Microsoft 365 Copilot, there are especially obligations around transparency and human oversight.

Besides the AI regulation, municipal policy rests on existing information security and privacy legislation, such as the General Data Protection Regulation (GDPR). In addition, internal ground rules have been drawn up for the use of Copilot. These laws ensure that personal data is properly protected and that employees handle data and Copilot with care.

Operations

Data

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External provider

Canva Pty Ltd