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Please note: The algorithm descriptions in English have been automatically translated. Errors may have been introduced in this process. For the original descriptions, go to the Dutch version of the Algorithm Register.

Supply area market demarcation algorithm

Consumer and Market Authority

This algorithm helps the ACM determine the area where companies' customers are located. This reveals whether there is overlap and whether enough competition remains. This is important for competition investigations. To determine this, location data of customers or deliveries are requested.

Last change on 18th of July 2025, at 9:46 (CET) | Publication Standard 1.0
Publication category
Other algorithms
Impact assessment
Field not filled in.
Status
In use

General information

Theme

Economy

Begin date

2024-01

Contact information

info@acm.nl

Link to publication website

Bevoegdheden | ACM

Responsible use

Goal and impact

The algorithm calculates the catchment area. It is a way to be able to understand the relevant market and can be used, among other things, in market studies (e.g. in this study: ACM's Guide to car dealer concentrations | ACM)

Considerations

Field not filled in.

Human intervention

The algorithm is not the only source for determining the market. The theory is tested in practice, for example by talking to stakeholders and checking the results in several ways. The results are then discussed with the team.


The ACM also uses other methods, such as conducting interviews with market participants. The algorithm is therefore one of the tools the ACM can use.

Risk management

Consideration is made on a case-by-case basis.


The ACM also uses other methods, such as conducting interviews with market participants or gathering information by conducting surveys. The algorithm is therefore one of the tools the ACM can use.

Operations

Data

Location details

Technical design

For each purchase location, this algorithm calculates the travel distance and time to customers (or delivery). The algorithm puts sales/purchase data in order of distance or travel time to the purchase location.

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